Greedy Brits ‘spend third of waking hours thinking about food’

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Food selfie

The average Brit now spends a third of their waking hours thinking and talking about and taking pictures of food , new research has claimed.

The report suggests a staggering 48 percent of people now regularly take pictures of their meals, apply on a filter and post them on social media.

We also send an average of five food related texts and messages to our friends and family every day, with the most widely shared food related images emerging as home cooked meals (48 percent) posh restaurant food (41 percent) and sweets and puddings (35 percent).

And modern day terminology surrounding gastronomy was also uncovered – with the most popular foodie hashtags used by Brits emerging as #yummy (31 percent) followed by #food (30 percent), #delicious (27 percent) and #cooking (21 percent).

Woman eating a plate of spaghetti

On the flipside, the most annoying foodie hashtags were revealed – with #nomnom the most likely to make our stomach’s churn.

A further 64 percent of Brits now regularly use emojis to talk about food with friends and family.

And 37 percent admit they like to boast about their cooking ability and the places they have eaten via social media – while 20 percent admitted to sharing their food and meals “to make their friends jealous.”

The research also revealed the average Brit now eats out four times a month on average and three quarters of Brits consider themselves a “good cook” – with just over half proudly declaring themselves a “foodie”.

However, when it comes to our national cuisine, only 36 percent of Brits think that the UK has the best food in Europe.

In contrast, a patriotic 91 percent of Italians think their country’s food is the best, as do a proud 81 percent of Spanish and a fraternal 73 percent of French.

Second is using a mobile phone at dinner table

The European-wide research was conducted by Heinz to celebrate 140 years of ketchup.

Heinz Brand Manager Chris Isaac, said: “The UK’s passion for food is growing, which is reflected in this research.

“Being able to share pictures of their food brings real pleasure and anticipation to the occasion, and is increasingly becoming a hot topic of discussion amongst family and friends.”

Hobbs House

The study of 4,500 people also revealed a list of 30 signs you are obsessed with food – including baking your own bread, hosting regular foodie soirées and shopping at farmer’s markets.

Almost half of us (44 percent) say they now live to eat – as opposed to eating to live.

Soda Bread

And the majority (63 percent) said their parent’s generation have an entirely different attitude towards food and cooking – with 29 percent admitting their parents tease them about posting food images to social media.

30 signs you are food obsessed

  1. You cook everything from scratch
  2. There are few foods you haven’t tried
  3. You know the best cuts of meat
  4. You regularly have friends for dinner
  5. You know coolest places to eat
  6. You have perfected roasters
  7. You know which wines go with which foods
  8. You buy food mags and cook books
  9. You make bread
  10. You shop at farmer’s markets
  11. You grow fresh herbs
  12. You eat locally sourced foods
  13. The local butcher and greengrocer know you by name
  14. You regularly handle and cook seafood
  15. You know how to cook lobster
  16. You never make gravy from granules
  17. You choose a holiday based on the restaurants
  18. You snub chain restaurants
  19. You only use Heinz ketchup
  20. You always eat organic when possible
  21. You know when game season is
  22. You know how to complain in a restaurant
  23. Love your beef and pork slightly pink
  24. You take charge of the menu and order for friends
  25. Know how to shuck an oyster
  26. Your Instagram account contains mainly pics of food
  27. Have a state of the art BBQ
  28. Your kids hardly ever eat from the kids’ menu
  29. Kids eat sashimi and sushi
  30. You have a sourdough starter

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